Northlink blitz on summer advertising
Ferry Online Travel News 15/02/2008
How to make the Nirthern Isles attractive?
The 2008 marketing campaign from Northlink Ferries is set to be a multi-faceted one with adverts promoting the virtues of the Northern Isles in virtually all media available, form print, radio, print, online and on television. The Television ads of 10 and 30 seconds will run on Scotland’s Channel 4 and STV from February 18th to mid-April. The ads focus on images that extol the unique virtues of Shetland and Orkney as tourism destinations.
All ads aim to promote the message that the Northern Isles are easily accessible, affordable and contain stunning scenery. Marketing projects manager for Northlink Elaine Tulloch comments, “We’ve compiled a very robust marketing programme which will once again highlight the world-class attractions and holiday opportunities which the Northern Isles have to offer.
We’re continuing to build upon what we have achieved since taking over the service in 2002. We’ve conducted a great deal of research into how the Northern Isles and our own offering is perceived. We’re always mindful of the fact that the ferry services are, first and foremost, for the benefit of islanders but we also have a unique opportunity here to show those who have never made the visit just what they are missing – and that can only be good for the economy of both Orkney and Shetland.”
← Inquest into body spotted from ferry concludes | Index | PM visits ferry wreck and rescue crews →