Ford sales in January aided by corporate rebuilding
Ferry Online Travel News 11/02/2010
24% jump recorded since January 2009
Ford’s announcement that the group recorded an increase in sales by 24% compared with last January, has been mitigated with the car manufacturer’s disappointment that more were not sold to regular patrons.
The greater part of the new sales was from government and rental car fleets. According to Ford, car sales for the period had increased by a massive 43% by those companies who had reduced their fleet sizes before and were now buying back their lost stock, inflated this figure.
Total sales in other areas saw a 20% ascent while sports utilities recorded an 8% rise. The key category of truck purchases, which correspond to a considerably more profitable option for the manufacturer, was also up by 14%.
Brand sales was also raised by 26% in general, with the Lincoln and Mercury models leading the way with a 16% and 6% rise in sales respectively. Nonetheless, this was not enough to please marketing Vice President Ken Czubay who echoed the sentiments of the automotive industry when he claimed that carmakers were bit able to connect with individual clients whore are still coming to terms with managing their dollars in the economic crisis.
Dealerships continue to experience nose-diving numbers as private customers still feel the pinch of the recession, while the very high profile issues with contenders such as Toyota has kept many prospective new purchasers from buying at this time of instability.
The good news for Ford is that it continued to expand its market share in the US, with the group claiming a 2% point rise to 16% from last January’s first increment for over a decade.
← Heysham Port Closed Due to Fog | Index | Contactless smart card provides easier booking procedures →